The best phones 2024 in the world
2024 is upon us, and new phones are already being announced left, right and centre.
The smartphone market moves fast, and there’s seems to be almost no break between launches these days. So how can you possibly decide which is the best choice for you?
Your first decision will be between an iPhone or Android phone – both are included here. Then, how much are you willing to spend? Maybe a budget or mid-range phone will offer everything you’re looking for.
But if you’re looking for the absolute best of the best, you’ve come to the right place. It’s extremely difficult to whittle down the hundreds of phones we review each year to just 10, but that’s exactly what we’ve done here.
We can easily recommend all of the handsets below, but each is ranked ‘best’ for something. Whether you’re looking for great cameras, performance, design or simply value for money, there’s something that will appeal to you.
Samsung, Google, Apple, Xiaomi, OnePlus, Honor and Motorola are all represented here. Nothing, Nokia, Realme, Asus, Huawei, Vivo and Sony miss out, but you will find them in other smartphone best picks.
At the bottom of the article, you’ll also find detailed buying advice.
Why you should trust us: Smartphones are our bread and butter here at Tech Advisor. We’ve been reviewing them since the original iPhone back in 2007, and 17 years later they’re more important than ever. We perform in-depth, real-world testing on every new Android and iPhone model that’s worth buying, moving our main SIM card to it for at least a week for the most authentic experience possible.
Best smartphone 2024
1. Samsung Galaxy S24 Ultra – Best overall
Pros
- Top-tier performance
- Excellent, versatile cameras
- Very good battery life
- Clever AI features
- Seven years of updates
Cons
- Expensive
- Big and bulky
- Charging still only 45W
If money is no object, the S24 Ultra is the best smartphone you can buy right now.
Samsung has put that high price tag to good use, delivering a superb user experience with no real weaknesses. And there are a catalogue of major strengths, from incredible overclocked Snapdragon 8 Gen 3 performance to five distinct camera lenses, each of which more than hold their own.
You still get a gorgeous 6.8-inch AMOLED display and built-in S Pen, yet this is still a two-day phone for many people in terms of battery life.
What’s more, the the software experience is the best it’s ever been, with a slick One UI skin over Android 14 and seven years of both OS and security updates. A selection of genuinely useful AI features are the icing on the cake.
The S24 Ultra’s price and big, bulky design aren’t for everyone. But it’s the most complete smartphone money can buy.
2. Google Pixel 8 Pro – Best for most people
Pros
- Luxurious build quality
- Incredible cameras
- Useful software features
- Seven years of updates
Cons
- So-so battery life
- Slow charging
- Big and heavy
The Pixel 7 Pro was already an excellent smartphone, but the Pixel 8 Pro takes things to the next level.
Not only does the Tensor G3 chip boost performance, it enables a range of genuinely useful software features. Many of these improve the photography experience, where Google’s advanced processing and capable lenses deliver consistently excellent photos.
Android 14 on the Pixel is the cleanest and most intuitive software on any smartphone, and it’ll now be supported by Google for an incredible seven years. Add in a luxurious, premium build and price that still undercuts the top-tier flagships, and the Pixel 8 Pro is a superb smartphone.
However, it’s not all good news. The battery life and charging could still do with improvement, while the big, heavy design won’t suit everyone.
If the latter is an issue for you, the regular Pixel 8 is a better bet. But there are a few other differences between them.
3. iPhone 15 Pro – Best iPhone
Pros
- Excellent cameras
- Superb display
- USB-C port
Cons
- Slow charging
- Missing Pro Max 5x optical zoom
$999.99 at Best Buy
The iPhone 15 Pro has a collection of small changes that, when combined, represent a significant upgrade.
A new titanium build is durable but noticeable lighter, and there’s also a new customisable Action Button to replace the mute switch. Apple’s A17 Pro chipset is the most capable on any smartphone, and delivers truly stellar performance, while the introduction of USB-C is undoubtedly a step forward.
The 6.1in display is relatively compact by modern phone standards, but it looks excellent and benefits from the 120Hz refresh rate. Battery life is generally solid, though you’ll still have to put up with slow charging speeds.
But despite the missing 5x optical zoom on the telephoto lens, the all-round camera experience is superb. Many apps now support the genuinely useful Dynamic Island, and iOS 16 is just as slick and intuitive as ever.
For most people, the iPhone 15 Pro is the sweet spot in Apple’s 2023 smartphone range.
4. Google Pixel 7a – Best value phone
Pros
- Phenomenal camera for the price
- Excellent Google software
- Strong performance
- Water-resistant
Cons
- Slow charging
- Wireless charging is unreliable
- Not as fast as the Pixel 7
- Only 90Hz display
The Google Pixel 7a takes all the best parts of 2022’s Pixel 6a – great camera, solid performance, several years of software support – and improves it with a better 90Hz screen and more premium design.
It’s a little more expensive at $499/£449, but this is still one of the best value phones you can buy considering you really don’t lose much for this price compared to the Pixel 7 Pro. With a smaller 6.1in display, the Pixel 7a is also much easier to use and pocket than many of the larger phones on this list, plus it has the same Tensor G2 chipset as the Pixel 7 and 7 Pro.
The 64Mp main camera is truly exceptional. There is no better phone camera for still images at this price, and barely any better at any price. You can also buy the phone in playful blue and coral colours, or stick to white or black if you prefer.
The charging is very slow, and the added wireless charging was unreliable in our testing. But if you want an Android phone with five years of software support that’s a good all-rounder with an incredible camera – here you go.
5. OnePlus 12 – Great all-rounder
Pros
- Elegant, distinctive design
- Superb screen
- Fast wired and wireless charging
- Great main and telephoto cameras
Cons
- Average wide-angle and selfie cameras
- More expensive than OnePlus 11
- Limited water resistance
The OnePlus 12 is significantly more expensive than the OnePlus 11, meaning it no longer takes the title of best value flagship.
However, it still undercuts most flagships on price, yet delivers everything most people are looking for in a smartphone.
Performance from the Snapdragon 8 Gen 3 chipset is superb, while the 120Hz AMOLED screen delivers a top-tier viewing experience. Even the main and telephoto cameras, a slight weakness of some earlier OnePlus phones, are now among the best around. However, the wide angle and selfie cameras could still be improved.
Battery life is strong, and it’s nice to see the 100W fast charging is now combined with fast 50W wireless charging.
OnePlus’ OxygenOS skin (now over Android 14) is still excellent, though the commitment to four OS updates and five years of security patches is a step down from the best of Google and Samsung (both seven).
But overall, the OnePlus 12 is a superb smartphone that’s easy to recommend. If you’re looking for a foldable, consider the OnePlus Open instead.
6. Xiaomi 14 – Best cameras
Pros
- Incredible photography
- Flawless performance
- Super-fast charging
- Stunning screen
Cons
- HyperOS software annoyances
- Can be fingerprint magnet
The Xiaomi 14 is the best handset the Chinese company has ever made for most people. Its £849 starting price undercuts many rivals, yet it offers a top-tier user experience in many areas.
That includes the cameras, which take some of the best photos we’ve ever seen on a smartphone. With high-quality main, ultrawide, 3.2x telephoto and selfie lenses, it’s also impressively versatile.
Other key strengths include stellar performance from the Snapdragon 8 Gen 3 chipset, a gorgeous 120Hz AMOLED screen and a fast 90W charger included in the box. Battery life is solid, too.
However, while Xiaomi’s software experience has a new name, HyperOS is frustratingly similar to its predecessor MIUI. Alongside a rear that’s prone to fingerprint smudges, it’s the only real reason not to buy the phone, but it will be a dealbreaker for some people.
7. iPhone 15 – Best value iPhone
Pros
- Versatile USB-C
- Useful Dynamic Island
- Great performance
- Good value for money
Cons
- Display only 60Hz
- Slow charging
$829.99 at Best Buy
There are two upgrades that make the regular iPhone 15 instantly better than 2022’s iPhone 14. The introduction of USB-C makes the device more versatile, allowing you to easily connect a range of different accessories.
And then there’s the Dynamic Island, the pill-shaped cut-out used to display a variety of useful information – it was previously exclusive to Pro models.
The iPhone 15 is very similar in other areas, but that’s usually not a bad thing. The A16 Bionic chip delivers small boosts to performance and power efficiency, with the latter helping deliver solid batter life.
With slick iOS software and a premium build, it’s the best value iPhone 15 model you can buy. But if a higher refresh rate display or fast charging are important to you, you’ll be better off elsewhere.
8. Motorola Razr 40 Ultra/Razr+ – Best foldable phone
Pros
- Great outer display
- IP52 water resistance rating
- Good battery life
Cons
- Older chipset
- Not the best cameras
When you think of flip phones released in 2023, Samsung’s Galaxy Z Flip 5 is probably the first one that comes to mind. But while it is worth considering, the Motorola Razr 40 Ultra (known as the Razr+ in some markets) is a better choice for most people.
The 3.6-inch, 144Hz outer screen is the main reason for this. Not only is it significantly larger than rivals, you can run any app you like on it. The 6.9-inch, 165Hz internal display is just as impressive, with a crease that’s barely noticeable.
Despite two screens and a hinge, the Razr 40 Ultra feels impressively durable, and you also get an IP52 rating for water and dust resistance. Throw in solid battery life and a premium design, and you’ve got yourself a great foldable.
However, it’s not without compromise. The Snapdragon 8+ Gen 1 chipset is now two generations out of date, while the cameras are a step down from the absolute best Android has to offer. But neither should be dealbreakers for most people.
9. Samsung Galaxy A15 5G – Best budget phone
Pros
- Sleek design
- Solid main camera
- Excellent battery life
- Smooth 90Hz display
Cons
- Slow performance
- No IP water resistance rating
- Relatively slow charging
Samsung isn’t all about flagship phones and foldables – the company also makes some very good budget handsets. And the £199/$199.99 Galaxy A15 5G is the best evidence of this.
While not quite S24-level, the design is certainly inspired by Samsung’s flagships, and it looks almost as good. The 5000mAh battery also delivers excellent battery life, despite featuring a decent 90Hz OLED display.
The A15 5G doesn’t have a world-class camera system by any means, but the 50Mp main rear lens is surprisingly good for such a cheap phone.
One UI is also a big reason to buy the Galaxy A15 5G over non-Samsung rivals – it’s slick and intuitive. And three years of Android OS updates is plenty for most people.
Performance isn’t amazing, there’s no official water or dust resistance and charging is limited to 25W, but these are compromises worth making when you’re spending so little and getting such a lot.
If you don’t need 5G, the Galaxy A15 4G is also available for £169, but it’s not available in the US and there are other downgrades.
10. Honor Magic 6 Pro – Superb cameras
Pros
- Excellent main, telephoto and selfie cameras
- Great performance
- Superb battery life
- Secure 3D face unlock
Cons
- Underwhelming ultrawide camera
- Cluttered software
- Expensive
If great cameras and a standout design are most important to you, the Honor Magic 6 Pro is the phone to get.
With the exception of a disappointing ultrawide, this is one of the finest camera systems on any smartphone. The variable aperture main lens means it’s the best we’ve ever seen in low-light conditions, while the 2.5x telephoto delivers superb zoom options.
The rear camera module is a core part of Honor’s bold design, which feels both unique and incredibly premium. The Snapdragon 8 Gen 3 ensures performance is also standout, while many people will get two days of usage on a single charge.
It’s also the first Android phone to properly match Apple’s Face ID, with a secure 3D face unlock here that even works in the dark.
However, the ultrawide camera isn’t the only compromise. Honor’s MagicOS software still feels cluttered and overwhelming at times (despite solid AI features), and there’s no charger included to make use of the 100W speeds.
As good as the Magic 6 Pro is, those downsides become more difficult to overlook at this price.
Your buying guide for the best phones in 2024
When choosing a phone you should consider these things: build quality and design, display, performance, cameras, battery life, software and value for money.
Generally speaking, a flagship phone in 2024 will start at around £700/$700 but can cost over $1,000/£1,000 in some cases. On contract, you’re looking at between £30 and £50-per-month on average in the UK but you can spend a lot more if you want an expensive phone and lots of mobile data.
In the US you can often find very good contract deals on phones, better than in the UK and Europe.
It’s worth noting that while this list highlights the best smartphones available right now, that doesn’t explicitly mean flagships (even though they do feature heavily here). There are entries that cross over with our mid-range and budget phone round-ups too, but earn their place here based on the capabilities and quality on offer in relation to their price.
Buying a phone outright will usually give you the best value, but we appreciate finances in the real world don’t always accommodate such big one-off purchases. If you can, you’ll obviously need a SIM card and plan, as well as the phone. If you don’t already have one, check out our best SIM-only deals.
FAQ
Should you buy an iPhone or Android phone?
There’s more than one mobile operating system, but really only two worth talking about: Android and iOS.
The vast majority of phones today run Android – Android 14 being the latest publicly-released version. Apple’s iOS platform, currently on iOS 17, may have a lower market share but developers almost always release their apps on iOS first. As a result of this approach, it has one of the best app stores you can find.
If you have an Android phone or iPhone and want to move to a phone running the other OS (operating system), it’s fairly easy to transfer your contacts and other select data from one to the other. What you can’t move are paid-for apps and certain app data (like WhatsApp backups), so keep this in mind if you’re considering a change of platform – and research any specific concerns you may have about the process.
Why should you buy an unlocked phone?
An unlocked phone is one that is not tied to any particular mobile network operator. Buying ‘unlocked’ usually means buying the phone outright without a SIM card or contract attached.
The most important point is that an unlocked phone is almost always a better deal than buying a phone on contract – if you can afford it.
The only real exception to this is Apple’s iPhones – because of their traditional popularity, operators often subsidise the cost of buying an iPhone in order to lock you into a lucrative long-term deal.
Generally speaking, if you can afford the upfront cost of the handset, you will pay less over the life of your phone by buying unlocked.
More importantly, you are not locked into a lengthy contract. If you want a new handset at any time, you can buy one without having to up-purchase your way out of said contract or commit to another two years.
Just be sure to make certain the phone you’re getting is not locked to a certain network.
Which SIM or mobile plan should you get?
One other thing to consider is the size and shape of the SIM required for your phone. Make sure you get a nano-SIM if a nano-SIM is what your phone requires.
For the record, every phone in this list takes a nano-SIM, aside from some iPhone models in the US, which use eSIM.
But for most people, it’s best to stick with a physical SIM card for now. Most networks send you a SIM card in three different sizes, so you can just pop out the one you need.
If you’re looking for a SIM-free or unlocked phone, you probably already have a SIM card you’d like to use.
4G connectivity is still fine for most people. But if you want 5G, make sure both the phone and the SIM support it.
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